The People In Your Neighborhood

At least once or twice a week, I have a customer come in who has been driving around Memphis in search of our old location. When Mothersville first opened, it was located in the Chicaksaw Oaks shopping plaza on Poplar Ave. This is a lovely, upscale retail center anchored by a Pier 1 and home to many small, tres fancy boutiques. It was a nice location and our prime spot next to La Baguette brought a lot of walk-in traffic, but somehow, it just wasn't quite right.

Even though it meant losing immediate access to fresh eclairs, the store moved to its current home in the Cooper-Young district of midtown. We've been here almost two years now, and my favorite part about the new space is having moms come in during their daily walks. That very rarely happened in the old location, especially since you don't have a lot of people cruising their strollers down Poplar. But now, I feel like we're part of the community, part of the neighborhood. Even for those mamas who drive from as far as Collierville, Lakeland, Olive Branch and West Memphis, this place offers a welcoming, familiar vibe. We're a stone's throw from a whole mess of wonderful restaurants and one-of-a-kind retailers, but we're also tucked in among parks, community centers, and of course, a bunch of great families.

And we're also just 30 seconds away from the lemon icebox pie at Buns on the Run - what, you thought we'd sign a lease without first checking the area for pastries?